Overview of Digital Marketing Analyst in Bruges
We are seeking a highly skilled and analytical Digital Marketing Analyst to fill an opening in Bruges. In this role, you will be responsible for interpreting data, formulating reports, and making strategic recommendations based on your analysis to optimize our digital marketing efforts.
This position is not just about analyzing numbers; it's about interpreting data to understand the digital behavior of consumers and leveraging these insights to drive strategic marketing decisions. In a world where data is king, a Digital Marketing Analyst in Bruges acts as the interpreter and strategist, bridging the gap between raw data and marketing strategies.
Key Responsibilities:
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Data Analysis and Reporting:
- Analyze digital marketing data from various sources including website traffic, paid campaigns, and social media.
- Create comprehensive reports to present findings with actionable insights and strategies.
- Regularly track and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
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Campaign Management and Optimization:
- Manage and optimize PPC campaigns, including bid management, keyword research, and ad copywriting.
- Utilize A/B testing for email marketing, landing pages, and ads to improve conversion rates.
- Collaborate with marketing teams to guide A/B and multivariate tests to optimize user experience.
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Market Research and Trends Analysis:
- Conduct market research to identify trends and insights for leveraging new marketing strategies.
- Stay up-to-date with the latest technology and best practices in digital marketing, social media, and analytics tools.
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Collaboration and Strategy Development:
- Work closely with marketing, sales, and product development teams to create cohesive and effective digital marketing strategies.
- Develop and execute digital marketing plans that align with business goals.
Requirements:
- Education and Experience:
- Bachelor’s degree in Marketing, Statistics, Business, or related field.
- Proven experience as a Digital Marketing Analyst or similar role.
- Technical Skills:
- Strong analytical skills and data-driven thinking.
- Experience with digital analytics and reporting tools (e.g., Google Analytics, SEMrush).
- Familiarity with PPC campaigns and SEO strategies.
- Personal Attributes:
- Excellent communication and presentation skills.
- Strong problem-solving abilities and detail-oriented approach.
- Ability to work in a fast-paced, results-oriented environment.
Salary and Benefits:
- Competitive Salary: Depending on qualifications and experience.
- Benefits: Comprehensive benefits package including health insurance, paid time off, and professional development opportunities.
Need help with finding talent?
At Plantrs, we can introduce you to highly-qualified and skilled Digital Marketing Analyst in Bruges within 2 to 5 days.
Become a Digital Marketing Analyst in Bruges
Submit your CV to be considered for a Digital Marketing Analyst Job in Bruges
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